• Lead social media strategy, content development, and campaign concepting for multiple Destination Marketing Organizations (DMOs) at both city and state levels, developing creative concepts that translate across organic social, paid media, email, web, and integrated campaigns.
• Concept and develop social-first campaigns from initial creative direction through execution, including campaign themes, messaging, content series, short-form video concepts, and platform-specific creative.
• Manage a dynamic team of 7, fostering collaboration and ensuring project timelines are met while maintaining high-quality standards across deliverables.
• Conceptualize, write, and deploy email drip campaigns for Visit Idaho, increasing open rates by 50% and engagement rates by 35%.
• Plan and execute seasonal photo and video shoots for destination clients, leading content planning and creative direction to produce assets designed for social, digital, and broader campaign use.
• Use SEO data, social insights, and performance audits to inform content strategy and optimization, improving organic traffic by 40% and keyword ranking positions by 25%.
• Collaborate closely with creative, design, media, and account teams to bring campaign concepts to life and maintain cohesive messaging and visual storytelling across channels.
• Drive integrated digital marketing efforts across organic and paid social, Google Ads, Meta Ads, email marketing, and website content, using performance insights to continuously refine strategy and improve engagement.

• Gained 100K+ followers and achieved 98 million+ impressions in 8 months.

• Developed and implemented a comprehensive content strategy, aligning with overall business objectives and brand voice.

• Successfully landed media coverage in Forbes, National Geographic, Travel + Leisure, Times of London, Vogue, Cosmopolitan, and Thrillist.

• Created and managed diverse content types, including long-form articles, social media posts, infographics, website copy, blogs, and videos, resulting in a 300+% increase in social engagement and 945+% increase in video views and 400+% increase in web traffic through SEO and SEM marketing.

• Conducted market research and audience analysis to inform content topics and themes, staying ahead of industry trends and emerging technologies.

• Managed social media platforms for all five pillars of Visit Fort Worth including Fort Worth Sports Commission, Visita Fort Worth, Hear Fort Worth, Fort Worth Herd, and Fort Worth Film Commission.

• Implemented and managed a Brand Ambassador/Influencer program with Fort Worth Sports Commission and Visit Fort Worth. 

• Managed paid social efforts, leveraging data for media buying to optimize campaign performance and engagement.

• Assisted in marketing activations in Los Angeles, Las Vegas, Chicago, and Nashville including the event space design, setup, and branding strategy.

• Oversaw the Fort Worth Herd partnership program involving companies like Best Hat Co and Justin Boots for their year-round sponsorships and their end of year gala.

• Assisted Major League Baseball with their influencer and PR campaigns for the 2024 Major League Baseball Draft.

• Serve as Marketing Director and Public Relations Manager for a regional healthcare system, overseeing social media, web, SEO/SEM, email, digital advertising, public relations, events and community marketing.

• Manage organic and paid social strategy for consumer-facing hospitality, lifestyle and wellness brands, owning content calendars, campaign concepting, copywriting, short-form content and community engagement.

• Lead DTC marketing for fitness and wellness offerings, creating campaigns that drive awareness, memberships, program participation and in-person engagement.

• Own creative direction and content production from concept through execution, including styled photo shoots, social creative, email campaigns, digital advertising and promotional materials.

• Develop distinct brand voices and content strategies across industries while maintaining cohesive messaging across social, web, email and in-person touchpoints.

• Use audience insights and performance data to optimize content, with past campaigns contributing to 200%+ increases in engagement, impressions and website traffic.

• Experienced in creating, launching, and managing marketing tactics not limited to; podcast, influencers, digital, radio, SEO/SEM, events, OTT (streaming television), and targeted display.

• Oversaw local market and national marketing initiatives for clients.

• Strategized with a team of 30 sales executives to provide insight and launch multi-market campaigns for clients.

• Assisted in the planning and execution of events such as Jingle Ball, BFD, and Bo & Jim Bash.

• Executed onsite activations and promotional events for 106.1 KISSFM and 97.1 The Eagle.

• Managed a lead generation team of 15-20 people across Texas.

• Managed partnerships and secured sponsorships for major events including Jingle Ball, Bo & Jim Bash, BFD, iHeartRadio Music Festival, and iHeartCountry Festival, resulting in increased brand exposure and revenue.

• Developed and executed promotional strategies that enhanced sponsor visibility and engagement, leading to a 30% increase in sponsorship renewals.

• Managed deliverables and campaigns for over 50 clients, increasing client satisfaction by 30% and revenue by 20% through strategic multi-channel marketing.

• Generated over 125 new accounts nationwide.

• Account lead for over 30 accounts.

• Built and maintained effective long-term strategic partnerships with key decision makers and influencers for businesses at the local and national level, ranging from startups to fortune 50.

• Continually looked for new trends in marketing to enhance campaign proposals and effectiveness.

• Built, presented, and managed multi-platform marketing campaigns to current and prospective clients including Founders, Owners, CXO’s, and Marketing Executives for brand.

Blinn College – Bryan, TX 

• Undergraduate

• Award winning public speaker at Blinn College by speech department  

University of Texas at Arlington

• College of Business

• Bachelors of Busines Administration in Management and Marketing

Social Media Strategy • Content Strategy • Campaign Concepting • Content Creation • Short-Form Video • Copywriting • Community Management • Influencer Marketing • DTC Marketing • Paid Social • Meta Ads • Email Marketing • SEO/SEM • Creative Direction • Brand Messaging • Meta Business Suite • TikTok • Later • Sprout Social • Canva • Adobe Creative Suite • Google Analytics • Semrush • WordPress