• Oversee social media channels and develop comprehensive strategies for multiple Destination Marketing Organizations (DMOs) at both city and state levels, including Visit Idaho, Visit Boise, Visit Laramie, Visit Casper, and more.

• Manage a dynamic team of 4, fostering collaboration and ensuring project timelines are met while maintaining high-quality standards across deliverables.

• Conceptualize, write, and deploy email drip campaigns for Visit Idaho, increasing open rates and engagement rates.

• Plan seasonal photo and video shoots for destinations like Visit Cheyenne, Visit Idaho, and Visit McCall, ensuring assets align with campaign goals.

• Use SEO data and performance audits to inform content updates, improving organic traffic and keyword ranking positions.

• Collaborate with design teams to deploy creative assets for various campaigns, ensuring cohesive visuals and messaging across platforms.

• Drive digital marketing efforts, including Google Ads, Meta Ads, social media campaigns, email marketing, and website content optimization, delivering measurable results across all channels.

• Gained 100K+ followers and achieved 98 million+ impressions in 8 months.

• Developed and implemented a comprehensive content strategy, aligning with overall business objectives and brand voice.

• Successfully landed media coverage in Forbes, National Geographic, Travel + Leisure, Times of London, Vogue, Cosmopolitan, and Thrillist.

• Created and managed diverse content types, including long-form articles, social media posts, infographics, website copy, blogs, and videos, resulting in a 300+% increase in social engagement and 945+% increase in video views and 400+% increase in web traffic through SEO and SEM marketing.

• Conducted market research and audience analysis to inform content topics and themes, staying ahead of industry trends and emerging technologies.

• Managed social media platforms for all five pillars of Visit Fort Worth including Fort Worth Sports Commission, Visita Fort Worth, Hear Fort Worth, Fort Worth Herd, and Fort Worth Film Commission.

• Implemented and managed a Brand Ambassador/Influencer program with Fort Worth Sports Commission and Visit Fort Worth. 

• Managed paid social efforts, leveraging data for media buying to optimize campaign performance and engagement.

• Assisted in marketing activations in Los Angeles, Las Vegas, Chicago, and Nashville including the event space design, setup, and branding strategy.

• Oversaw the Fort Worth Herd partnership program involving companies like Best Hat Co and Justin Boots for their year-round sponsorships and their end of year gala.

• Assisted Major League Baseball with their influencer and PR campaigns for the 2024 Major League Baseball Draft.

• Styled photo shoots, executed giveaways and promotions, and led creative direction for websites across various industries, from small businesses to large corporations.

• Consistently grew engagement, impressions, and web traffic by 100+%, driving significant online visibility and customer interaction.

• Developed comprehensive brand messaging, including tone, voice, logo, and deliverables, resulting in cohesive and impactful brand identities.

• Created viral TikTok videos for new small businesses, significantly increasing their visibility and audience reach.

• Managed client event pop-up marketing, ensuring successful execution and enhanced brand presence at events.

• Experienced in creating, launching, and managing marketing tactics not limited to; podcast, influencers, digital, radio, SEO/SEM, events, OTT (streaming television), and targeted display.

• Oversaw local market and national marketing initiatives for clients.

• Strategized with a team of 30 sales executives to provide insight and launch multi-market campaigns for clients.

• Assisted in the planning and execution of events such as Jingle Ball, BFD, and Bo & Jim Bash.

• Executed onsite activations and promotional events for 106.1 KISSFM and 97.1 The Eagle.

• Managed a lead generation team of 15-20 people across Texas.

• Managed partnerships and secured sponsorships for major events including Jingle Ball, Bo & Jim Bash, BFD, iHeartRadio Music Festival, and iHeartCountry Festival, resulting in increased brand exposure and revenue.

• Developed and executed promotional strategies that enhanced sponsor visibility and engagement, leading to a 30% increase in sponsorship renewals.

• Managed deliverables and campaigns for over 50 clients, increasing client satisfaction by 30% and revenue by 20% through strategic multi-channel marketing.

• Generated over 125 new accounts nationwide.

• Account lead for over 30 accounts.

• Built and maintained effective long-term strategic partnerships with key decision makers and influencers for businesses at the local and national level, ranging from startups to fortune 50.

• Continually looked for new trends in marketing to enhance campaign proposals and effectiveness.

• Built, presented, and managed multi-platform marketing campaigns to current and prospective clients including Founders, Owners, CXO’s, and Marketing Executives for brand.

Blinn College – Bryan, TX 

• Undergraduate

• Award winning public speaker at Blinn College by speech department  

University of Texas at Arlington

• College of Business

• Bachelors of Busines Administration in Management and Marketing

• Competed and placed top 3 in the Vivint Sales Competition at UTA 

Proficient in Microsoft Office, Hyphen Solutions, G-Suite, QuickBooks, Salesforce, Media Monitors, Zoominfo, Proposal Builder, Later, Sprout Social, Canva, Adobe, Capcut, Splice, Cision, CRM & CMS knowledge, Meta, Google Analytics, WordPress, Google Keyword Planner, and Semrush.