Hi, I'm Chandler!

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I’m a social media, content and public relations professional with 10+ years of experience, but at heart, I’m a creative problem solver who gets very invested in making things feel right. I love a good idea, a strong point of view and the process of taking something from “I have a thought…” to a fully developed campaign, brand or piece of content.
 

My background spans social media strategy, campaign concepting, creative direction, content creation, PR, influencer marketing, email, web, SEO/SEM, paid media and events. I’m equally comfortable thinking through the bigger strategy and getting into the weeds to write the caption, plan the shoot, tweak the headline or figure out why something just isn’t working yet.
 

Currently, I’m a Managing Content Strategist at Madden Media, where I develop campaigns and content strategies for destination brands across the country. Outside of that role, I serve as a freelance Marketing Director and Public Relations Manager for a regional healthcare system and manage social media and content for consumer-facing hospitality, lifestyle and wellness brands.
 

Previously, I led content and public relations for Visit Fort Worth, where my work helped generate more than 98 million impressions, grow social audiences by 100K+ followers and significantly increase engagement, video views and website traffic. Before that, I worked in brand partnerships at iHeartMedia, developing campaigns and activations across digital, social, influencer, radio and events.
 

I care a lot about the details, probably ask “but does this actually sound like us?” more than the average person, and believe the best marketing feels human before it feels like marketing. I like brands with personality, ideas with a reason behind them and creative that doesn't look like everyone else's.
 

Outside of work, I’m a mom, wife, chronic creative-project starter, homebody and enthusiastic cook. Most days, I’m balancing campaign ideas with family life, spending time with my dogs and finding something new to make, rearrange or obsess over for the next 48 hours.